Brief
Engage young people to take action. Urge the UK Goverment to ratify the UN Convention in full by signing Scope’s online petition.

Approach
The concept of scope “LiVE” campaign is based on the universal symbols for “stop” and “play”. The aim is to encourage people to support and improve life for
peoplet with disabilities. ( This campaign idea have been presented to the scope London officers and got excellent
feedback.)

Campaign image

The electric banner display at day time

The electric banner display at night time

Badge designs

Outdoor advertisement